In this digital age, social media platforms like Instagram have become increasingly important for celebrities to connect with their fans and grow their personal brands. With millions of followers, these stars have the ability to influence consumer behaviour and drive sales through sponsored posts and partnerships.
As a result, the world’s highest-paid celebrities are often those with the largest social media followings. In this article, we’ll take a look at the top 10 highest-paid celebrities on Instagram in 2023 based on their earnings from sponsored posts, partnerships, and other social media-related activities.
From pop stars to athletes to reality TV personalities, these celebrities have built massive online followings and are cashing in on their influence like never before. So if you’re curious about the earning potential of your favourite celebrities and the power of social media in the modern era, keep reading to learn more about the top earners on Instagram.
10 Highest Paid Instagram Stars in 2023
| Rank | Name | Number of Instagram Followers |
| 1 | Cristiano Ronaldo | 643 Million |
| 2 | Kylie Jenner | 415 Million |
| 3 | Lionel Messi | 511 Million |
| 4 | Selena Gomez | 456 Million |
| 5 | Dwayne Johnson | 407 Million |
| 6 | Kim Kardashian | 377 Million |
| 7 | Ariana Grande | 396 Million |
| 8 | Beyonce Knowles | 331 Million |
| 9 | Khloe Kardashian | 337 Million |
| 10 | Kendall Jenner | 311 Million |
Details of Highest-Paid Celebrities on Instagram
- Cristiano Ronaldo – $2.8 Million Per Post
Cristiano Ronaldo is not only one of the most successful football players of all time but also one of the most successful celebrities on Instagram. In fact, he is the highest-paid celebrity on the platform, earning an incredible $2.8 million per post. That’s right, every time Ronaldo posts a new photo or video to Instagram, he makes more money than most people make in an entire year.
With over 643 million followers, he is one of the most followed people on the entire platform. This means that every time he posts something, it is seen by millions of people all around the world. Brands are willing to pay top dollar to get their products or services in front of this massive audience, so they are more than happy to pay Ronaldo for a sponsored post.
- Kylie Jenner – $1.8 Million Per Post
Kylie Jenner is a reality TV star and a social media powerhouse. With over 415 million followers on Instagram, she is one of the most influential people on the platform. And her influence translates into serious earnings.
On average, Kylie’s posts receive over 10 million likes and thousands of comments. That kind of engagement is gold for brands looking to reach a younger audience. Kylie is not shy about using her platform to promote products.
Her endorsements can create a huge spike in sales for a product or service, making the investment in a sponsored post well worth it for many companies. With no signs of her social media influence slowing down anytime soon, it’s safe to say that Kylie will continue to earn big bucks from her Instagram account for years to come.
- Lionel Messi – $1.6 Million Per Post
Lionel Messi, the Argentine soccer superstar, has long been known for his incredible talent on the field. But in recent years, he’s also become a major player on Instagram. With over 511 million followers, Messi is one of the most popular people on the platform, and his influence extends far beyond the world of soccer. In fact, he’s made a substantial amount of money from his Instagram account, thanks to his partnerships with various brands.
These partnerships add to his already impressive earnings and make him an attractive partner for brands looking to promote their products to his massive audience.
- Selena Gomez – $1.4 Million Per Post
Selena Gomez has become one of the highest-paid celebrities on Instagram earning a reported $1.4 Million per post. With over 456 million followers, she has one of the largest followings on the platform making her a valuable asset for brands looking to reach a wide audience.
- Dwayne “The Rock” Johnson – $1.1 Million Per Post
Dwayne Johnson also known as The Rock is one of the highest-paid actors in Hollywood and his earnings from Instagram are no exception. As per the reports, The Rock is earning around $1.1 million per sponsored post. Currently, Dwayne Johnson has more than 407 million followers on Instagram.
- Kim Kardashian – $1 Million Per Post
Kim Kardashian is one of the most influential people on Instagram with millions of followers eagerly awaiting her every post. It’s no secret that she makes a lot of money from those posts. In fact, in 2023, it is being reported that Kim Kardashian could earn up to $1 million per sponsored post on Instagram. This is not only due to her massive following but also due to her reputation as a trendsetter and fashion icon.
- Ariana Grande – $900k Per Post
Ariana Grande is a popular singer and her success extends to social media as well. With over 396 million followers on Instagram, it’s no surprise that she is making a significant income from the platform. According to reports available on the internet, she can charge up to $900k per post to promote a product on Instagram.
- Beyonce Knowles – $850k Per Post
Beyonce Knowles is one of the most famous and successful musicians in the world. Her fame and income have been greatly influenced by her social media presence, particularly on Instagram. With over 331 million followers, Beyonce’s Instagram account is one of the most popular on the platform. She uses her account to share personal photos, promote her music and clothing line, and connect with her fans. Through sponsored posts and endorsements, Beyonce earns millions of dollars from her Instagram account alone.
- Khloe Kardashian – $800k Per Post
Khloe Kardashian is a celebrity on Instagram. Her influence on the platform is undeniable, and she has been able to monetize her massive following through sponsored posts and other branded content. According to reports, Khloe earns around $800k per sponsored post depending on the brand and the scope of the campaign. Thanks to her massive following and engaged audience, Khloe is able to command top dollar for her posts.
- Kendall Jenner – $700k Per Post
Kendall Jenner is undoubtedly one of the most successful models in the world, and her income on Instagram is just one of the many ways she’s made her fortune. As of 2023, Kendall has 311 million followers on Instagram, making her one of the most popular celebrities on the platform. According to reports, Kendall can earn up to $700k per Instagram post. She has worked with a range of brands, from fashion and beauty to technology and automotive.
Frequently Asked Questions
They make money through sponsored posts, where companies pay them to feature their products on their Instagram accounts.
It can be difficult, as there is a lot of competition on the platform. However, with the right strategy and a strong following, it is possible to make a good living from Instagram.
Building a strong following on Instagram requires consistent posting, engaging with your followers, and creating high-quality content that resonates with your audience.
The top 10 highest-paid celebrities on Instagram have millions of followers, ranging from 300 million to 643 million.
